Playlist pitching

Pitch early. Do not buy a yes.

Editors decide playlists. This page is the calendar, the checklist, and a place to ask our desk to read your story. It does not log into a store and it cannot see a yes or a no.

Timeline

  1. 4 weeks before

    Lock the master, cover, explicit flag, and writer or composer splits that add to 100%.

    Money: No store money yet. The $10 credit is still unspent until delivery is submitted.

  2. 3 weeks before

    Choose one focus track. Write a short true story: who it is for, and why this week.

    Money: Still no royalty.

  3. 2 weeks before

    File the pitch request if you want a person to review the story. Open Promo only if you also want a campaign quote.

    Money: This form does not charge you. A promo card is a quote until someone confirms payment.

  4. 7 days before

    Treat this as the last comfortable day for stores that want about a week. Spotify asks artists to use its own pitch tool at least 7 days ahead. We do not log into that tool for you.

    Money: Submitting delivery spends one $10 release credit when the handoff is accepted.

  5. Release day

    Check delivery status. A store can still be reviewing.

    Money: Live audio is not the same day as a deposit.

  6. After release

    Read the workstation. Do not panic if the first streams have no dollar amount yet.

    Money: When a statement is saved, the published deal is 98% you and 2% MYDistribution.

Checklist

  • One focus track, not the whole album
  • Release date far enough out for the windows above
  • Cover art and a clean master already in the release builder
  • A true story a stranger can repeat in two sentences
  • Genre and two artists a listener would also play
  • Lyrics if the song has words
  • No bought streams, bots, or paid 'editorial guaranteed' promises
What happens next
Use the distribution lab for store planning windows, then submit delivery when the package is ready. Come back here if the story changed. Promo Machine is the optional paid campaign, separate from this free request.

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Store planning windows we publish: Spotify (Plan at least 7 days); Apple Music (Plan about 2 weeks); YouTube Music (Plan 7–14 days); Amazon Music (Plan 7–14 days). Full list on the distribution lab.